Every magazine out there seems to be a regurgitated mess of something that was once successful.  With every carbon copy made, the personality and creativity of the genre suffers.  This is no more apparent than in the lifestyle and entertainment magazines of today.  BADiDEA believes our demographic is begging for a magazine that sounds like them.  When we talk about movies, music, or sports, we want them to feel like they're talking with their friends about these subjects...if their friends actually knew what they were talking about.  In this do-it-yourself world where everyone has an opinion and everyone wants to weigh in on celebrity gossip, we are here to test those opinions and force people to think a little more before they act, speak, or write. We here at BADiDEA The Magazine want to stir up debate, but always in the attempt to entertain and find truth.